Unpack '24

Find out what is motivating travelers and where they're going in 2024.

Unpack

Unpack '24

Find out what is motivating travelers and where they're going in 2024

Join Expedia Group today

Signup is easy, free, and gives you exposure to over 675 million monthly site visits.

In our last Travel Recovery Trend Report, covering the second quarter of 2021, we highlighted several positive signs for the industry. As we moved into Q3, however, concerns around the Delta variant and renewed restrictions led many travelers to reevaluate. Still, the industry saw positive progress in many areas. This latest installment tracks this momentum using our first-party Expedia Group traveler data and custom research, presented at both a global and regional level. Travel marketers can use these latest insights to inspire travelers and continue their road to recovery.

What do travelers want? New research reveals answers

Date: October 8, 2020
Time: 10:00AM PDT, 1:00PM EDT
Duration: 60 minutes

Over the last several months, Expedia Group surveyed a total of 34,000 global travelers, with the goal to help you learn how you can position your property to capture bookings as travel recovers.

Join us to be first to act on the findings, including:

  • The surprising ways booking behaviors have changed.
  • Which demographic will travel first and what it means.
  • A 15-point action plan to attract travelers.

What 2024 traveler trends mean for advertisers

Expedia Group’s Unpack ’24 report reveals some of 2024’s most cutting-edge travel trends, from what type of destinations travelers find appealing to what’s inspiring them to take their next trip.

Pulled from our exclusive first-party travel data and a consumer survey of more than 20,000 travelers across the globe, Unpack ’24 gives you a comprehensive look at how people are planning to travel in 2024 and how to best engage, inspire, and convert them during their booking journey.

Download the report for insights into the latest traveler trends to learn how you can connect with travelers:

  • More than half of travelers said they’ve researched or booked a trip to a destination after seeing it on TV or in a movie.
  • Destination dupes — destinations that are like well-known locations — are becoming increasingly popular, with one in three travelers having booked a dupe destination in the past.
  • Nearly 70% of survey respondents say they are likely to travel to a concert.
  • More than 90% of travelers say the vibe of a hotel is important when booking.

Why Expedia Group?

Millions of travelers visit Expedia Group sites every day to shop for their travel needs. We use multiple factors, including traveler search criteria and past booking behavior, to deliver optimal property search results that provide travelers with the most relevant properties and deals every time they search. Understanding the factors that influence your display can help you optimize your visibility and boost the bookings generated for your property.

Reach a global audience

Your property is marketed on over 200 travel booking sites such as Expedia, Hotels.com, Egencia and more; in more than 75 countries and 35 languages; which attract 75M monthly flight shoppers.

Attract diverse travelers to your door

Our dynamic portfolio of brands helps you generate bookings through a wide range of channels including corporate, mobile, packages (e.g. flight + hotel) and more.

Maximize your revenue potential

Our easy-to-use tools and world class sales and support teams help you optimize your strategy to fill your rooms and increase revenue.

Thank you for registering for our webinar – What travelers want in 2021.

You will receive an email confirmation shortly.  We’ll see you there!

Find out where your travellers are coming from

Are you targeting the right market? Find out where your travellers are coming from, how long they're staying and who is spending the most.

Find out how you should be pricing your rooms

Your market report can help you plan your revenue management strategy. Compare your pricing to your competitive set and find out which weeks are your most popular.

Expedia YouTube Channel Trailer

Welcome to the Expedia YouTube Channel where you’ll find inspiring travel guides and tips about destinations across the globe. We’ll be traveling around the world to help you find and plan the ultimate adventure.

Learn more about booking behaviors

Find out how your travellers are booking their trips, and whether packages and promotions can help boost your revenues.

Find out where your travellers are coming from

Are you targeting the right market? Find out where your travellers are coming from, how long they're staying and who is spending the most.

Learn more about booking behaviors

Find out how your travellers are booking their trips, and whether packages and promotions can help boost your revenues.

Primary CTA

Q1 2023 Traveler Insights Report

Check out our latest quarterly insights report to gain valuable insights on your journey to connect with travelers.

Traveler Value Index 2023

Hear from thousands of consumers and industry professionals around the world on the factors impacting today’s traveler preferences.

Inclusive Travel Insights Report

Learn how consumers feel about inclusion, diversity, and accessibility in travel, and how your brand can be more welcoming to all.

Are you ready to advertise?

We're here to help you inspire, engage, and convert hundreds of millions of travelers — everywhere in the world.

Get in touch

What our partners are saying

This site uses cookies for analytics, navigation, and advertising. By continuing to browse the site or clicking ‘I agree’, you consent to our use of cookies.