Traveler Sentiment & Influences Infographic

Europe | 2020-2021

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Signup is easy, free, and gives you exposure to over 675 million monthly site visits.

In our last Travel Recovery Trend Report, covering the second quarter of 2021, we highlighted several positive signs for the industry. As we moved into Q3, however, concerns around the Delta variant and renewed restrictions led many travelers to reevaluate. Still, the industry saw positive progress in many areas. This latest installment tracks this momentum using our first-party Expedia Group traveler data and custom research, presented at both a global and regional level. Travel marketers can use these latest insights to inspire travelers and continue their road to recovery.

What do travelers want? New research reveals answers

Date: October 8, 2020
Time: 10:00AM PDT, 1:00PM EDT
Duration: 60 minutes

Over the last several months, Expedia Group surveyed a total of 34,000 global travelers, with the goal to help you learn how you can position your property to capture bookings as travel recovers.

Join us to be first to act on the findings, including:

  • The surprising ways booking behaviors have changed.
  • Which demographic will travel first and what it means.
  • A 15-point action plan to attract travelers.

Europe Infographic

We surveyed 11,000 travelers across 11 countries to understand the impact of the pandemic on travel in 2020 and what is driving intent to travel in 2021.

This infographic brings our findings from Europe into focus. Our global research, combined with insights derived from Expedia Group's exclusive, owned data, reveals the variation in traveler confidence across Europe. For example, in France, 1 in 2 travelers are optimistic about future travel, but Italian, German, and UK travelers need more reassurance, as fewer than 4 in 10 travelers have a positive outlook.

Take a closer look at how COVID-19 has impacted everything from traveler confidence to selection of destination, accommodation type, and mode of transportation in Germany, the UK, France, and Italy.


Download Infographic >

Why Expedia Group?

Millions of travelers visit Expedia Group sites every day to shop for their travel needs. We use multiple factors, including traveler search criteria and past booking behavior, to deliver optimal property search results that provide travelers with the most relevant properties and deals every time they search. Understanding the factors that influence your display can help you optimize your visibility and boost the bookings generated for your property.

Reach a global audience

Your property is marketed on over 200 travel booking sites such as Expedia, Hotels.com, Egencia and more; in more than 75 countries and 35 languages; which attract 75M monthly flight shoppers.

Attract diverse travelers to your door

Our dynamic portfolio of brands helps you generate bookings through a wide range of channels including corporate, mobile, packages (e.g. flight + hotel) and more.

Maximize your revenue potential

Our easy-to-use tools and world class sales and support teams help you optimize your strategy to fill your rooms and increase revenue.

Thank you for registering for our webinar – What travelers want in 2021.

You will receive an email confirmation shortly.  We’ll see you there!

Find out where your travellers are coming from

Are you targeting the right market? Find out where your travellers are coming from, how long they're staying and who is spending the most.

Find out how you should be pricing your rooms

Your market report can help you plan your revenue management strategy. Compare your pricing to your competitive set and find out which weeks are your most popular.

Expedia YouTube Channel Trailer

Welcome to the Expedia YouTube Channel where you’ll find inspiring travel guides and tips about destinations across the globe. We’ll be traveling around the world to help you find and plan the ultimate adventure.

Learn more about booking behaviors

Find out how your travellers are booking their trips, and whether packages and promotions can help boost your revenues.

Find out where your travellers are coming from

Are you targeting the right market? Find out where your travellers are coming from, how long they're staying and who is spending the most.

Learn more about booking behaviors

Find out how your travellers are booking their trips, and whether packages and promotions can help boost your revenues.

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