How Marketing Can Drive Hotel Recovery

 

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Signup is easy, free, and gives you exposure to over 675 million monthly site visits.

In our last Travel Recovery Trend Report, covering the second quarter of 2021, we highlighted several positive signs for the industry. As we moved into Q3, however, concerns around the Delta variant and renewed restrictions led many travelers to reevaluate. Still, the industry saw positive progress in many areas. This latest installment tracks this momentum using our first-party Expedia Group traveler data and custom research, presented at both a global and regional level. Travel marketers can use these latest insights to inspire travelers and continue their road to recovery.

Whitepaper: Marketing's Role in Hotel Recovery

The return of travel will look different the world over. The good news is that with the broader rollout of vaccine programs and borders starting to re-open, travel demand is coming back - and in some cases, quickly. Whether you manage marketing for a boutique hotel or an international brand, the time is now to connect with travelers.

Doing so in the right way will be key to helping travel shoppers decide to stay with you. From highlighting special offers to communicating ongoing pandemic protocols, hotel marketers have an opportunity to address traveler concerns, drive demand and begin the road to recovery.

Read the whitepaper to learn:

  • What the latest data and insights indicate about traveler preferences
  • What hotel marketers can do to reassure travelers
  • How to best feature your new and updated pandemic procedures
  • How other hotels are running successful recovery campaigns


Read time: approximately 8 minutes


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Why Expedia Group?

Millions of travelers visit Expedia Group sites every day to shop for their travel needs. We use multiple factors, including traveler search criteria and past booking behavior, to deliver optimal property search results that provide travelers with the most relevant properties and deals every time they search. Understanding the factors that influence your display can help you optimize your visibility and boost the bookings generated for your property.

Reach a global audience

Your property is marketed on over 200 travel booking sites such as Expedia, Hotels.com, Egencia and more; in more than 75 countries and 35 languages; which attract 75M monthly flight shoppers.

Attract diverse travelers to your door

Our dynamic portfolio of brands helps you generate bookings through a wide range of channels including corporate, mobile, packages (e.g. flight + hotel) and more.

Maximize your revenue potential

Our easy-to-use tools and world class sales and support teams help you optimize your strategy to fill your rooms and increase revenue.

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Find out where your travellers are coming from

Are you targeting the right market? Find out where your travellers are coming from, how long they're staying and who is spending the most.

Find out how you should be pricing your rooms

Your market report can help you plan your revenue management strategy. Compare your pricing to your competitive set and find out which weeks are your most popular.

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Learn more about booking behaviors

Find out how your travellers are booking their trips, and whether packages and promotions can help boost your revenues.

Find out where your travellers are coming from

Are you targeting the right market? Find out where your travellers are coming from, how long they're staying and who is spending the most.

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Reach a global audience

Your property is marketed on over 200 travel booking sites such as Expedia, Hotels.com, Egencia and more; in more than 75 countries and 35 languages; which attract 75M monthly flight shoppers.

Attract diverse travelers to your door

Our dynamic portfolio of brands helps you generate bookings through a wide range of channels including corporate, mobile, packages (e.g. flight + hotel) and more.

Maximize your revenue potential

Our easy-to-use tools and world class sales and support teams help you optimize your strategy to fill your rooms and increase revenue.

Manage your business with Expedia Group anytime, anywhere.

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